Add one script
Paste the lightweight tracker into your site once.
script defer data siteZero config web analytics
One script. See what makes visitors convert.
Datora automatically captures acquisition, sessions, pages, clicks, forms, scroll depth and visitor journeys, so you can understand what works without manually tracking every interaction.
One script No manual page tracking Privacy controls built in
Acme SaaS
Last 7 days
Visitors12,843+18.2%
Sessions14,291+12.4%
Conversions4823.76%
Live24now
MonWedFriSun
1Google5,240
2Direct3,106
3Reddit1,842
4LinkedIn1,109
Sample workspace data
Automatic page viewsVisitor journeysFirst touch attributionGoals and funnelsPrivacy controls
Less setup. More answers.
Analytics should not require another engineering project.
Traditional tools ask your team to define, name and maintain every useful interaction. Datora starts with the context your website already creates.
Traditional setup
Define eventWrite tracking callDeploy changeWait for clean dataDatoraInstall once
Useful context starts arriving.
How it works
Useful analytics in three steps.
Datora builds the context
Pages, sessions, sources and safe interactions connect automatically.
PageSourceScroll
Find what drives conversion
Follow the journey from first visit to the action that matters.
Automatic analytics
Useful from the first pageview.
Get the common signals you need without building an event plan first. Add explicit events only when your business needs them.
TrafficPage views, landing pages, referrers and campaigns
BehaviorSafe clicks, form submissions, scroll depth and engaged time
ContextSessions, returning visitors, devices, geography and journeys
Visitor
PagesClicksScrollsFormsSourcesSessions
Datora context connected
G
01BlogViewed
02PricingViewed
03CTAClicked
04SignupGoal completed
Visitor journeys
Stop looking at isolated events.
See the complete path a visitor took, from the first source and landing page through every meaningful step before conversion.
- First and current session context
- Page and event timeline
- Anonymous or explicitly identified visitors
Know where valuable visitors actually come from.
Connect sources and campaigns to real visitor behavior and conversion.
Google5,2402284.35%
Direct3,1061023.28%
Reddit1,842844.56%
LinkedIn1,109464.15%
Measure the actions your business cares about.
Turn important events into goals and find where conversion journeys lose momentum.
Landing12,843100%
Pricing4,89238%
Signup1,2049.4%
Activation4823.8%
Live now
See what is happening right now.
Watch new visits, pages and conversions arrive, with the context needed to understand each signal.
Visitors online24Sample workspace
page_view/pricingColombo
scroll/featuresLondon
signup/signupToronto
page_view/docsBerlin
Privacy by design
Collect useful signals. Leave unnecessary data behind.
Datora focuses on the context needed for website analytics while giving you clear controls over collection.
Read our privacy approachKeptPage path
KeptCampaign source
RemovedForm values
RemovedRaw IP address
Not usedBrowser fingerprint
One tracker. Your stack.
Install where your website already lives.
Use the universal script or follow a focused recipe for your framework.
01HTML
02Next.js
03React
04Vue
05Nuxt
06WordPress
<script defer data site="your site id" src="https://your datora domain/t.js"></script>Complete visitor context
Everything else is already there.
Acquisition
Sources, campaigns, landing pages and first touch attribution.
Behavior
Pages, scroll depth, safe clicks, forms and engaged time.
Visitors
Anonymous visitors, returning sessions, devices and journeys.
Conversion
Goals, conversion rates, funnels and custom events.
Realtime
See accepted events and visitor activity as it arrives.
Controls
Tracking modes, excluded paths, domains and privacy preferences.
Answers, not dashboard chores
See what brings visitors, what they do and what makes them convert.
01
Which sources bring visitors who convert?
02
What do people view before signup?
03
Where does the journey lose momentum?
04
Which pages create meaningful engagement?
05
What changed after a campaign launched?
A clearer default
Powerful analytics without the analytics project.
Start with the complete website journey. Add custom business context only when it becomes useful.
SetupManual instrumentationOne script
First insightAfter event planningFrom the first visits
Primary viewSeparate reportsConnected journey
Data approachCollect broadlyDefined boundaries
Questions, answered
Everything you need before installing.
What does Datora track automatically?+
Page views, sessions, landing and exit pages, acquisition, scroll depth, safe interactions, form submission activity, engagement and technical visitor context.
Do I need to manually track every page?+
No. Standard navigation and supported single page application route changes are captured after installing the tracker.
Do I need custom events?+
Not for basic analytics. Custom events are for business actions such as a trial started, a project created or a subscription created.
Does Datora collect form data?+
No. Datora records supported submission activity without collecting the values visitors enter into forms.
Does Datora fingerprint visitors or store raw IP addresses?+
No browser fingerprinting is used, and raw visitor IP addresses are not stored.
Can I exclude parts of my application?+
Yes. Configure excluded path prefixes where analytics should not run.
Does it work with Next.js and single page applications?+
Yes. Datora includes a dedicated Next.js setup path and captures supported route changes without manual page instrumentation.
Can I track conversions and revenue?+
Yes. Turn important events into goals, inspect funnels and send authoritative revenue events through the server API.
Your traffic is already telling you what works.
Datora makes it easier to see.
One script. Useful analytics in minutes.